Wargaming Stands with Ukraine: A Bold Step or a Risky Move?
The proceeds from these packs are channeled to a fund, which, among other things, supports the Ukrainian Ministry of Defense. Essentially, the tank enthusiasts are indirectly bolstering the Ukrainian armed forces with their purchases. In Russia, this gesture is perceived differently, veering into the criminal spectrum.
Wargaming didn’t just stop at in-game purchases for supporting the cause. They have been contributing to this fund for the last one and a half years, well before these cosmetic items saw the light of day.
The waters get murkier with Lesta Games, the distributor of ‘tanks’ in Russia and Belarus post Wargaming’s exit, distancing itself from Wargaming’s Ukraine initiative. However, a closer look at the licensing agreement on Lesta Games’ website revealed Wargaming as the copyright holder of the distributed ‘tanks,’ implying a share in the profits.
Interestingly, back in July, Blizzard too had launched pets in World of Warcraft, with sales proceeds promised to Ukraine. The reaction then, however, was more subdued. It raises questions on the varying degrees of response towards similar initiatives by different gaming giants.