Twitch introduces new rules of the game: The advertising and sponsorship revolution

Twitch, the popular streaming platform, has made a number of changes to its rules regarding advertising integrations and sponsorships. This innovation, published on the official website, limits the actions of streamers.

Under the updated rules, streamers are now required to explicitly indicate the presence of sponsored content in their broadcasts. This includes affiliate game playthroughs, product reviews and active product discussions. However, Twitch does not prohibit streamers from wearing branded clothing, discussing various establishments, showcasing personal purchases and sharing referral links, as long as it is not part of an advertising campaign.

Twitch has also imposed a ban on certain forms of advertising. Specifically, streamers are no longer allowed to use in-frame promos, audio messages and banners. Ordinary advertising overlays can now occupy no more than 3% of the total screen area.

These changes, which will take effect on July 1, has already caused discontent among streamers. Many of them expressed fears that it could negatively affect their income from sponsorship agreements.